Earlier this week I explained how sponsored posts work for me and why they build up at the end of each year. One of the amazing benefits of blogging is that through those sponsorships, I often learn about incredible brands that I hadn’t known much about before. Last month I had a partnership with The White Company, a newish-to-me brand and have since fallen in love with the UK-based company.
I did a handful of Instagrams with them last month and hosted an event a their Manhattan store last week. I have always thought that their sweaters and bedding were really beautiful, but it wasn’t until I went into the store and saw and felt everything in person that I really fell in love and realized just how amazing and robust this brand really is.
In the UK, The White Company is apparently a thing. According to a British pal of mine, everyone there is obsessed with it and now I see why! They’re trying to grow their presence in the US and I have a feeling it’s going to be the next big thing here too. Their stuff isn’t cheap, but the quality is incredible and the splurge is worth for one or two things.
Before working with them, I was a little confused about what to focus on while perusing their site. I didn’t know where to start because they carry home decor, fragrance, clothing, bedding, pjs, and even kids clothing. So when they asked me to pick product for our collab, I went with a cashmere sweatshirt sweater (which I love) and joggers (which I live in). I’m still so happy about that decision!
When I hosted the event last week, they let me pick an outfit to wear and I chose this sweater (so so pretty in person) and these coated leggings (also seen here) which are crazy flattering. I also ended up buying this nightgown which is literally the softest cotton stretch fabric ever and has a pretty neckline. I’ve been wearing it to bed for a whole week now and it’s breathable too which is important to me because I get really hot at night.
So in conclusion, I’m mildly obsessed with The White Company and I wanted to share the love with you guys as as well! Every single product I’ve bought or have been gifted has been really beautiful and soft. I always like discovering new brands that make beautiful, quality products, and this one is definitely a sleeper.
This post is not paid but I have worked with The White Company in the past and can say from personal experience that they are so kind and wonderful to work with which makes me want to support them even more! They have gifted me some product as well.