The White Company

Earlier this week I explained how sponsored posts work for me and why they build up at the end of each year. One of the amazing benefits of blogging is that through those sponsorships, I often learn about incredible brands that I hadn’t known much about before. Last month I had a partnership with The White Company, a newish-to-me brand and have since fallen in love with the UK-based company.

I did a handful of Instagrams with them last month and hosted an event a their Manhattan store last week. I have always thought that their sweaters and bedding were really beautiful, but it wasn’t until I went into the store and saw and felt everything in person that I really fell in love and realized just how amazing and robust this brand really is.

In the UK, The White Company is apparently a thing. According to a British pal of mine, everyone there is obsessed with it and now I see why! They’re trying to grow their presence in the US and I have a feeling it’s going to be the next big thing here too. Their stuff isn’t cheap, but the quality is incredible and the splurge is worth for one or two things.

Before working with them, I was a little confused about what to focus on while perusing their site. I didn’t know where to start because they carry home decor, fragrance, clothing, bedding, pjs, and even kids clothing. So when they asked me to pick product for our collab, I went with a cashmere sweatshirt sweater (which I love) and joggers (which I live in). I’m still so happy about that decision!

When I hosted the event last week, they let me pick an outfit to wear and I chose this sweater (so so pretty in person) and these coated leggings (also seen here) which are crazy flattering. I also ended up buying this nightgown which is literally the softest cotton stretch fabric ever and has a pretty neckline. I’ve been wearing it to bed for a whole week now and it’s breathable too which is important to me because I get really hot at night.

So in conclusion, I’m mildly obsessed with The White Company and I wanted to share the love with you guys as as well! Every single product I’ve bought or have been gifted has been really beautiful and soft. I always like discovering new brands that make beautiful, quality products, and this one is definitely a sleeper.

This post is not paid but I have worked with The White Company in the past and can say from personal experience that they are so kind and wonderful to work with which makes me want to support them even more! They have gifted me some product as well.

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  1. Michaela said:

    This stuff is beautiful! About it not being sponsored I think your disclaimer should also include that you receive their products for free. To many of your readers not being paid for the post but getting c/o products is also a form of “sponsorship”. While I understand in your view it’s technically not to readers each time we see a “not sponsored” post where everything you are getting was free seems disingenuous. I know you are trying to be better about this to be more transparent and the above would go a long way.

    10.11.18 · Reply
    • Lauren B said:

      I agree with Michaela. I think it’s great that you want to be transparent about sponsorships but I think for most of us readers we don’t draw such fine lines around what is ‘sponsored’ versus ‘gifted’. If you are receiving free product or payment that’s a sponsorship in our eyes. Unfortunately, knowing something is sponsored usually triggers in me an additional layer of scrutiny about whether or not I feel an influencer would be as glowing in their review of something if they had to reach into their own pockets to pay for said product because ultimately as readers that’s what we will be doing. Would I be able to enjoy a cashmere sweatsuit to relax and unwind at the end of the day if it cost me over $275? I don’t know. That feels pretty salty and luxurious for me and my budget. Again, that’s obviously my judgment call and discretionary spending is relative to the individual. I’ve seen other influencers disclose how much of a commission they would make if one of their readers used the link they provide to purchase an item. That’s another level of transparency that is frankly really refreshing because I’m not sure that we are all aware how the links and the clicks can also generate revenue for you. To be clear, I’m not asking how much money you make or saying you shouldn’t be able to generate income in this way I just think if it’s transparency you’re striving for that might be another option to consider.

      10.11.18 · Reply
      • Julia said:

        Good points Lauren, thank you so much. Makes a lot of sense! It’s hard to know exactly what we make on each exact commission but I’m going to try to figure out how to do this too! Usually it’s between 10%-15% of the cost of the product but changes up brand to brand and even item to item (I believe). Let me do some thinking on how to make this more clear!

        10.11.18 · Reply
      • Kristie W. said:

        I think anyone purchasing something should evaluate based on their budget, lifestyle needs, etc. and not think about what the blogger is making from the link/post/etc. I look at the company I am buying from with more scrutiny, do they have product reviews on the website, what is their shipping amd return policy in case I don’t like the item, things like that. Seems like some readers have jaded views before doing their own research on what they are purchasing.

        10.11.18 · Reply
    • Julia said:

      Thanks Michaela! I changed up the wording for the disclaimer. Let me know if that does the trick. Also a great point for future posts so thank you for that!

      10.11.18 · Reply
  2. Kristie W. said:

    So many pretty things on their website! Love the leggings but they don’t come in petite, darn!

    10.11.18 · Reply
    • Julia said:

      Oh no! Such a bummer I’m sorry. They’re so cute.

      10.11.18 · Reply