Let’s talk about something a little different today- shopping for a good cause. October, as you probably know, is breast cancer awareness month, and a lot of my favorite brands are creating campaigns to help the cause. It’s amazing to see so many companies doing this, especially at a time when the country feels so divided over the election and horrifying current events. While we see a lot of the bad, it makes me so happy to see brands, big and small, doing some good.
For the second year, Lands’ End is kicking off the Pink Thread Project, a campaign created to help raise both awareness and funding for the Breast Cancer Research Foundation. The Pink Thread Project is a simple way to raise funds for breast cancer research by adding any monogram or embroidered icon using pink thread (see what they did there??) to any Lands’ End apparel, accessories, or home goods.
I have a few Lands’ End classic tote bags (in all sizes at this point) with my monogram, and use them for everything from carrying laundry downstairs to grocery shopping to carry ons. Now is the time to buy one, especially with a pink monogram, because $4.50 of the $6 monogram fee will be donated to the BCRF through the end of October.
On top of that, the brand has created a whole line of accessories (including this scarf!) that they created just for this campaign. I’ve been drawn to purple lately, a color that I never really loved in the past. Ever since they sent me this scarf, I’ve had it draped on my office chair, and throw it around my shoulders when I’m cold during the workday. If I worked in a “real” office, it would be perfect there too! If purple paisley isn’t your thing, they also have it in a simple blush pink.
Thank you to Lands’ End for sponsoring this post.