Pink Thread


Let’s talk about something a little different today- shopping for a good cause. October, as you probably know, is breast cancer awareness month, and a lot of my favorite brands are creating campaigns to help the cause. It’s amazing to see so many companies doing this, especially at a time when the country feels so divided over the election and horrifying current events. While we see a lot of the bad, it makes me so happy to see brands, big and small, doing some good.

For the second year, Lands’ End is kicking off the Pink Thread Project, a campaign created to help raise both awareness and funding for the Breast Cancer Research Foundation. The Pink Thread Project is a simple way to raise funds for breast cancer research by adding any monogram or embroidered icon using pink thread (see what they did there??) to any Lands’ End apparel, accessories, or home goods.

I have a few Lands’ End classic tote bags (in all sizes at this point) with my monogram, and use them for everything from carrying laundry downstairs to grocery shopping to carry ons. Now is the time to buy one, especially with a pink monogram, because $4.50 of the $6 monogram fee will be donated to the BCRF through the end of October.

On top of that, the brand has created a whole line of accessories (including this scarf!) that they created just for this campaign. I’ve been drawn to purple lately, a color that I never really loved in the past. Ever since they sent me this scarf, I’ve had it draped on my office chair, and throw it around my shoulders when I’m cold during the workday. If I worked in a “real” office, it would be perfect there too! If purple paisley isn’t your thing, they also have it in a simple blush pink.





Thank you to Lands’ End for sponsoring this post.

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  1. Elizabeth Rogers said:

    It makes my heart happy to see so many brands support Breast Cancer and even many of the “Think Pink” games shown on TV! Could not agree more! Also, loving the monogrammed tote. I’m getting married in two weeks and have been on the hunt for one to put my new monogram! Love this!

    10.5.16 · Reply
  2. splash of preppy said:

    I LOVE when brands take a strong stance on supporting breast cancer! Loving all the pink.

    10.5.16 · Reply
  3. Caroline said:

    This is such a great campaign and I LOVE your chunky sweater!

    10.5.16 · Reply
  4. Angela Scibilia said:

    Thank you for this post. My mom is a 10 year breast cancer survivor and I’m always looking for ways to support the cause. Coincidentally, her birthday is also in October and that tote would be a great gift for her!


    10.5.16 · Reply
    • Julia Dzafic said:

      Wow, your mom is a hero! Sounds like the perfect gift 🙂

      10.5.16 · Reply
  5. Ashley said:

    Who makes that sweater and those shoes?!

    10.5.16 · Reply
  6. Social Dearest said:

    Thank you for posting this. I had no idea but will now be purchasing a Land’s End tote. xo

    10.5.16 · Reply
  7. CelebratingthisLife said:

    So very happy to see this! My beloved cousin is currently fighting breast cancer and our whole family is rallying around her and supporting brands that are helping her in her fight! Thanks soooo much for this post! xx Rox-Anne,

    10.5.16 · Reply
    • Julia Dzafic said:

      I’m so sorry to hear about your cousin, but happy to hear that your family is banding together to support her. There is so much beauty and hope in that! xo

      10.5.16 · Reply
  8. Tracy Schwartz said:

    Thank you for this post. As someone who lost their mother to Breast Cancer at the age of 23 I know the importance of supporting brands that will rally for a cause. I shared this post on my post today. That scarf is beautiful and just sent my sister the link.

    Again, thank you!

    10.6.16 · Reply
    • Julia Dzafic said:

      Tracy- I’m so sorry for your loss. Hoping that campaigns like this help someone else in their journey xx

      10.6.16 · Reply
      • Tracy Schwartz said:

        Thank you, Julia. I totally agree and that is why I spread the word as much as I do. I hope campaigns and awareness help others.

        10.7.16 · Reply