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The last two years have been an incredible adventure for me in juggling a full time job as Nourish Snacks‘ Marketing Director and creating content for Lemon Stripes in tandem. I was recently discussing work/life balance with my health coach and we realized that I end up working more than 80 hours on most weeks! I have virtually no life, rarely see my friends, and time for relaxation is pretty much out of the question which has affected everything from my sleep to my health. It has gotten to a point where I physically can’t handle both commitments, so I made the decision over the holiday break to take it down a notch at work.
While I won’t be working full time for Nourish anymore, I’ll stay on board for a few hours a week to help with their content and social which I’m really excited about! I’ve watched the brand grow from infancy (literally just prototypes of product) to a crazy successful start up with national distribution with parters like Starbucks, Delta, Target, and Safeway. The brand, and my coworkers, have become like a family to me so I couldn’t be happier to stay on, even if it’s in a much smaller capacity.
So what will I be doing with my newfound 40 hours/week to kill? Mostly just binge-watching TV and going on fabulous vacations… Just kidding. I’m already talking to a few potential marketing strategy and content clients and hope to fill up about half of my time doing consulting work, and the other half running Lemon Stripes and everything that comes with that.
For those of you who aren’t bloggers, it may seem like we can take a few photos, write out a few paragraphs and call it a day, but it’s so much more, I promise. From planning content, to long days of photo shoots, to scheduling social media posts, to the countless inevitable emails for every partnership, it could definitely be a full time job in itself. That being said, I have zero desire to blog full time and, considering we just bought a house, I definitely can’t afford it so I’m looking forward to the divide in my time between multiple projects.
I’m feeling equal parts nervous and excited for this new life adventure and can’t wait to see what the next year brings. For long-time followers, you probably remember when I quit my another job years ago to start the Lemon Stripes store. While running an online boutique was not for me, I am more settled in my career path today and have honed in on my marketing skills which makes feel so much more confident this time around.
What I learned in my last experience working from home was that there were some aspects that I loved and some that made me absolutely crazy. For example, I love working out in the middle of the day, being able to attend previews, meetings, and events in the city, having a flexible schedule, and being able to sleep in if I want (possibly the most luxurious privilege on earth). On the other hand, I hate not interacting with people in person every single day, have trouble stopping at the end of the workday, and get freaked out without that steady lifeline of a normal paycheck. But I’m following my truth right now and I have so much faith that it will all work out.
Thank you all for your support over the past few years. With more time than just weekends and late-nights to dedicate to Lemon Stripes, I know that it will become what I’ve always wanted it to be- a blog where I can post more and focus on content that means something to me. I’m so ready for the hustle! #letsdothis
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